Travel Impressions Enhances Uk & Europe Offering With 14 New Itineraries in Partnership With Back-roads Touring
FARMINGDALE, NY (December 15, 2017) — Further enhancing its European tour product, leading wholesaler Travel Impressions (www.TravelImpressions.com) will offer 14 new experiential itineraries throughout the UK and Europe in partnership with London-based Back-Roads Touring Co. (www.backroadstouring.com), experts at creating memorable small group journeys featuring authentic local experiences for over 25 years. The move follows Travel Impressions' recent entrance into Iceland and the agent-exclusive operator's subsequent launch of new in-depth itineraries throughout Italy and Switzerland.
"We've been adapting our portfolio to meet the evolving needs of travel agents who depend—now more than ever—on our ability to provide itineraries that transcend the typical tourist experience," said Scott Wiseman, president of Travel Impressions.
"Our partnership with Back-Roads Touring Co. allows us to delve beyond the common attractions most travelers experience and show them a seldom-seen authentic side of the UK and Europe via scenic 'back roads.' At each stop, there will be elegant boutique accommodations that dial up the charm factor—all at a leisurely pace that complements the culture and lifestyle of the destinations," noted Wiseman.
Travel Impressions will offer 14 one-of-a-kind programs hand-crafted by Back-Roads Touring Co. to impress discerning American visitors. Among those are seven UK itineraries such as the five-day Gardens of England tour, seven-day Corners of Cornwall journey as well as a fascinating 11-day experience from London to Paris via the Channel Islands.
The acclaimed agent-only operator will also offer A Scottish Journey from coastal Edinburgh to the Hebridean Islands, two tours of Ireland and three tours of France—including the nine-day Provence & the French Riviera itinerary traversing the back roads of Southern France from Cannes to Saint-Rémy-de Provence.
Travel Impressions will also feature the five-day Iceland Highlights experience delivering beyond-the-freeway elements agents can seamlessly combine with the escorted Iceland tours launched by the company in September, enhancing client vacations through interactions with local Vorsabær farmers, a heavenly dip in "Secret Lagoon" and a Viking sushi boat cruise worthy of the Norse seafarersí epic tales.
From local roads to charming vineyards, Back-Roads Touring Co. offers an authentic glimpse of Europe
"Our company was built on a belief that clients want more than a tour—they want an experience. We are thrilled that a wholesaler like Travel Impressions has recognized that and has expanded their offerings to the agency community with our touring portfolio," said James Tedesco, vice president of Sales for North America at Back-Roads Touring Co.
"Agents will receive price parity and the ability for Travel Impressions to be their one-stop shop for all other components of their client's trip," added Tedesco.
"Back-Roads Touring's impressive 22% repeat clientele was an important metric for us when considering this partnership," said Wiseman. "Both brands have grown to prominence by cementing loyalty via exceptional quality backed by award-winning sales and service levels. It's a perfect match at a time when the agent community is searching for fresh experiential tour products."
About Back-Roads Touring Co.
With more than 25 years' experience in small group and tailor-made tours across the UK and Europe, Back-Roads Touring is truly the original small group touring company. With each tour capped at 18 passengers, Back-Roads are the experts in curating authentic, off the beaten track travel experiences. Catering for the mature traveler, Back-Roads has built up a brand rooted in expert local knowledge, sustainable tourism, culinary excellence and premium boutique accommodation.
Back-Roads Touring was named Best Small Coach Holidays Company for 2015, 2016, and 2017 in the British Travel Awards. Visit www.backroadstouring.com for more information.