Travel Impressions reveals new branding around
agent-focused theme ‘your success is our destination’
FARMINGDALE, NY (Nov. 20, 2015) – Travel Impressions (http://www.TravelImpressions.com) has revealed new branding designed to promote the leading tour operator’s reputation and agent focus with sleek new imagery and options for white-label customization for agents to personalize when communicating with clients.
The new look-and-feel—anchored with the tagline Your success is our destination—features a modern logo and a full collection of new marketing collateral to communicate its targeted messaging with agents through consistent and themed branding.
“Our new branding and positioning help illustrate our commitment to providing quality in all that Travel Impressions offers,” said Jeff Clarke, president of Travel Impressions. “And, while Travel Impressions has always been committed to the success of agents, now they will be reminded each time they see our name,” he added.
The new brand identity was designed to evoke a sense of both traditional and contemporary values with the tagline ‘Your success is our destination,’ reaffirming that Travel Impressions is dedicated to remaining B2B and supporting these partnerships. The decision comes after a period of significant growth across all sectors of Travel Impressions, particularly within the groups market as well as the agent-dedicated wholesaler’s rapidly expanding portfolio of rental properties within the Villa Experience.
“We have spent more than a year diligently brainstorming with Austin & Williams, one of Long Island’s top advertising agencies, to define a branding campaign that reflects our essence,” Clarke noted, adding: “We feel the bold color selections radiate confidence in our products, and the clean design represents a streamlined approach and process. Research, discovery, testing and development all led to a strategic design that seamlessly reflects the core of Travel Impressions.”
With the release of the new branding campaign comes additional Travel Impressions programs, all designed to drive agent sales and engagement. Some of these initiatives include the Travel Impressions LoyalTI First Program, the launch of Cuba itineraries and increased opportunities for agents to further increase their knowledge of the Travel Impressions product portfolio through educational opportunities offered through the company.